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"Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value."
Ten years later, in 2000, the internet was everywhere and people accessed it in their homes via their desktop computers.
Today, over 40 percent of the world’s population is online — which breaks down to about 3.5 billion people. More than that, people’s primary means of accessing the web is via the small-yet-powerful smartphone so many carry around with them in their pockets all day long.